Mariam Hall | Marketing Manager

Mariam Hall has been with Peak Trust Company since 2018 and serves as Marketing Manager. In this role, Mariam leads the firm’s marketing function, overseeing the development and execution of marketing initiatives that support Peak’s strategic priorities, strengthen its brand, and enhance engagement with clients and professional advisors.

Mariam manages Peak’s marketing team and works closely with executive leadership and departments across the firm to translate organizational priorities into cohesive marketing strategies and campaigns. She oversees brand messaging, content development, digital marketing, public relations, industry events, external vendors, and marketing performance, helping ensure consistency and quality across Peak’s internal and external communications.

She also works closely with Peak’s sales and business development teams to develop resources, campaigns, and event strategies that support relationship development and expand the firm’s presence within the trust and estate planning community. Mariam leads Peak’s participation in industry conferences and events, coordinating strategy, messaging, sponsorships, and engagement opportunities to support both brand visibility and business development objectives.

In addition to her marketing responsibilities, Mariam plays an active role in Peak’s government relations and policy initiatives. She works with executive leadership, legislators, industry stakeholders, and external partners to support legislative efforts affecting Alaska’s trust and estate planning industry. She also oversees communications and administration for Alaska Trust & Estate Professionals (ATEP), a working group established in 2019 to support the continued advancement of Alaska’s trust and estate planning laws.

Active in the Anchorage estate planning community, she previously served as Executive Director of the Anchorage Estate Planning Council, where she remains an active member. She has also co-authored several articles and regularly contributes educational content addressing trust and estate planning topics.

Mariam brings more than a decade of experience in executive support, marketing, communications, event management, and business development. Holding various roles within the firm prior to moving into marketing leadership, Mariam has a broad understanding of the firm’s operations, strategic priorities, and client-focused approach.

Mariam earned her Certified Financial Marketing Professional (CFMP) designation from the American Bankers Association.

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