Alyssa Rosen serves as Head of Sales & Marketing at Peak Trust Company, where she leads the firm’s growth strategy, brand positioning, and client engagement efforts. She is responsible for driving new business, strengthening key relationships, and aligning sales and marketing initiatives to support Peak’s long-term strategic objectives.
Alyssa brings more than two decades of experience in sales leadership, business development, and marketing strategy across highly service-driven and client-focused industries. She has a proven track record of building high-performing teams, developing scalable sales processes, expanding into new markets, and executing strategies that drive visibility, engagement, and revenue growth.
What distinguishes Alyssa’s background is her experience in complex, high-touch service environments, where she spent a significant portion of her career in sports, entertainment and large scale events leading sales and business development for large organizations and global hospitality groups.
This experience translates directly to Peak Trust Company’s client-focused approach. Alyssa understands the importance of discretion, complexity, and long-term relationship management, and brings a thoughtful, solutions-oriented approach to every engagement.
Throughout her career, Alyssa has partnered closely with executive leadership and cross-functional teams to design and implement initiatives that support organizational growth and operational excellence. Her expertise spans strategic account management, brand storytelling, corporate communications, and consultative sales, with a strong emphasis on client experience and trusted partnerships.
Alyssa holds a Bachelor of Arts in Mass Communication, with a concentration in Sports Administration and Marketing, from the University of Hartford. She also holds a teaching degree in Theology from Gratz University in Philadelphia.
Known for her strategic mindset, collaborative leadership style, and results-driven approach, she plays a key role in advancing Peak Trust Company’s mission and expanding its presence in the trust and estate planning industry and clients seeking sophisticated fiduciary solutions.
